The brief
Lekker, a burger restaurant, embodied the farm-to-plate concept and drew inspiration from the 1950s Palm Springs aesthetic.

The goal
To establish a burger restaurant with a strong visual identity, blending South African elements to evoke a sense of fun and humour in the local market.

The solution
A straightforward typographic approach, integrating bold design elements and iconography. The design also incorporated elements of South African language to craft a distinctive brand identity and visual language system.