The brief
Uncanny marked South Africa’s introduction to premium canned wine. It was a unique product with a standout quality that demanded an equally standout look and feel.

The goal
To create a visual identity that matched the product’s premium status and introduce South Africa’s first canned wine to the market (loudly).

The solution
A harmonious pattern inspired by natural landscapes, paired with bold and memorable colours. The ‘U’ logo, reminiscent of a can pull tab, became the distinctive mark of Uncanny.