The brief
Midnight Agency, an independent Canadian music and arts agency, found its inspiration in the magical and creative moments that thrive at the stroke of midnight, in the delicate balance between today and tomorrow.

The goal
To embody this essence in a tangible way, through a versatile wordmark that suits all sorts of marketing materials, and a unique visual language that would resonate with young artists. 

The solution
A wordmark that captured the magic happening at the stroke of midnight, when the world is quiet, and artists can truly let their creativity flow. Moreover, I created “12pm”, using bold typography. It went on to become an integral part of Midnight Agency’s storytelling and visual language. This addition emphasised the agency’s unique focus on the intersection of time, creativity, and culture, making it a beacon for young artists seeking a platform to express their talents and ideas.