The brief
Panasonic wanted to re-establish itself as a trusted household name in the South African market and used a unique partnership with Springbok Captain Siya Kolisi, as the perfect fit to do so. The partnership was centred around inviting the community to #FollowSiya on his journey to the rugby world cup in japan, and a chance to win tickets to join him there.

The goal
To craft a digital campaign identity that was distinctly South African while preserving the global appeal Panasonic commands.

The solution
Merging the bold and colourful traditional Ndebele patterns with Panasonic’s established global corporate identity. The outcome was a visually strong fusion of culture and brand. As a finishing touch, I created a customised logo to ensure consistency throughout all channels. The end result was a successful reintroduction of the Panasonic brand, capturing the hearts and minds of South African consumers.