The brief
OPPO wanted to bring the ‘OPPO Always 100% Digital’ campaign to life in partnership with ambassador Camille Laus, the Belgian sprinter.

The goal
To prove OPPO’s peak performance in its technological innovations, by drawing a parallel with Camille Laus’s unyielding dedication to always being the fastest woman on the track.

The solution
A strong creative umbrella concept that emphasises the parallel of 100% dedication to your craft. This resulted in a powerful narrative that underscored the campaign’s central message: the pursuit of excellence, whether in sprinting or technology, demands unwavering dedication.