The brief
Aroid Premium Soil Mix is anything but your typical blend. Whether you’re welcoming a new plant into your home, repotting an old leafy companion, or selecting a thoughtful gift, Aroid has meticulously mixed and remixed its formula. Let’s be clear – this isn’t just any soil; it’s the best damn soil you can provide to ensure your plants thrive. 

The goal
To create a brand that highlighted the product’s exceptional quality, suitable for all types of plants.

The solution
A custom logo and brand identity with an elegant yet contemporary design and playful copy, emphasising the product’s outstanding quality and versatility.